Aims and Methodolgy
2. Language Uses
Evaluation of the Language Policy
Interest and Language Services
On-line Language Resources
1. Aims and Methodology
The general aim of
this study is to describe the current situation of Catalan in UCEAC companies.
Specifically, it hopes to:
language use in aspects such as: corporate image and external signage; advertising;
brochures, catalogues and policies; payslips and employment contracts; customer service
both in person and over the telephone; written communication with customers; internal oral
and written communication.
b) Find out company expectations for the increased use of Catalan.
c) Discover the reasons for company decisions on whether or not to use Catalan.
d) Find out the opinion of these companies on the Generalitats language policy.
e) Evaluate the interest in language services provided to companies
universe: 115 insurance and reinsurance companies across Catalonia that were also
members of the UCEAC. Of this figure, 43 were large companies and the remaining 72 were
medium-sized or small enterprizes. The UCEAC has 142 members. Of these, 27 form part of a
corporate group. One representative per group was interviewed.
method: Personal interview with the managers of the 115 companies using a
A total of 72 valid interviews were performed, representing 62.6% of the study universe.
This breaks down as 78.6 % of the 43 large companies and 54.2 % of the 72 small and
medium-sized enterprizes. However, statistical margins of error cannot be applied since no
probabilistic selection was performed on the sample.
work: The field work was carried out between 27 November, 2000 and 22 February,
procedure: Companies were selected in accordance with UCEAC criteria; these
distinguish between large companies with a turnover of more than 30,000 million pesetas,
and small and medium-sized enterprizes with a turnover of less than 30,000 million
2. Language Uses
2.1. The use
of Catalan in business
Both Catalan and
Spanish are used as working languages in UCEAC companies. The use of each varies in
accordance with the task in question and the type of company (whether small, medium-sized
or large). Over 85 % of UCEAC companies often or always use Catalan when addressing the
general public in person or by telephone, and in internal, oral communication.
six out of ten companies (59.6 %) often or always use Catalan to advertise within
Catalonia, and 54.4 % of companies use this language in their external signage and