Language norms |
Total |
Size |
Large |
Medium-sized and small |
Switching language to match that used by
the customer |
50.0 |
65.0 |
25.0 |
Preferential use of Catalan |
37.5 |
15.0 |
75.0 |
Attempting to apply the Language
Standardisation Act |
9.4 |
15.0 |
- |
Knowing how to read, write, and speak
Catalan is a requirement when recruiting staff |
3.1 |
5.0 |
|
Basis (Those with defined language
norms) |
32 |
20 |
12 |
Catalan
and staff recruitment
Almost all UCEAC
members evaluate knowledge of Catalan in recruitment procedures for staff whose duties
include dealing with the public. Knowledge of Catalan is considered to be an essential
requirement for forming part of the workforce (68.0 %), rather than a mere merit (27.8 %).
Only 4.2 % of companies in this sector do not consider this criteria necessary.
3. Language Attitudes
3.1.
Progress and evaluation of the use of Catalan
When questioned at
interview, insurance company managers thought that the use of Catalan had increased in the
last three or four years in 75 % of UCEAC companies. Of these, 41.7 % had undergone a
slight increase and, in 33.3 %, the change had been more substantial.
The two main
reasons for the increased use of Catalan in the insurance company sector are: the
incorporation of new staff educated in Catalan (42.6 %), and the rising social and market
demand for the use of Catalan (42.6 %).
The main reason
for the stagnation in the use of Catalan over recent years in this business sector is the
lack of change in company structure and policies (73.3 %).
Evaluation of the use
of Catalan
Over half
of UCEAC companies rate the use of Catalan in their organisations as high (51.4 %), 36.1 %
evaluate their use as moderate, and only 11.1 % consider that they hardly ever use it. On
a scale of 0 to 10 (where 0 is very low and 10 is very high), the average use of Catalan
is rated at 6.6.
The main reason
for the extended use of Catalan in these companies is that it is the main language of
their employees (40.5 %). Despite the positive evaluation, Catalan is not used exclusively
because it often alternates with Spanish at internal and external level (35.1 %) and
because much of the documentation is drawn up mainly in Spanish (21.6 %).
The majority of
companies with a moderate use of Catalan (65.4 %) explain this by the indistinctive use of
Catalan and Spanish in their organisation. The second most common reason for this modest
use lies with the fact that Spanish is the vehicular language of the organisation and of
the staff that form part of it (26.9 %) in cases where organisations depend on central
offices outside Catalonia (19.2 %).