Consolidating the process
Although the use
of Catalan in this business sector had been very low, it has increased in recent years due
to the features of the Catalan market (which is demanding commercial communication in its
own language), the elaboration of the Language Policy Act, and the conclusion of
collaboration agreements between Catalan companies and local government. We must now
consolidate and reinforce this process, initiated recently by the standardisation of the
use of Catalan in this business sector.
understand the need to use Catalan in order to obtain good business results and they see
it as one of the keys to competitiveness with other companies.
of large groups of insurance companies in the Catalan-speaking territories and the strong
competition for leadership of the Catalan insurance market over the coming years are
likely to have a positive effect on the Catalan language.
business sector has begun to standardise the use of Catalan, particularly in the initial
phases of attracting customers, towards the final stages of securing customer loyalty or
in areas of internal company activity, the use of the Catalan language is still low.
It would be
worthwhile to take advantage of this opportunity for launching campaigns promoting the
standardisation of Catalan in all spheres of activity, whether internal and external. It
would also be beneficial to maintain and strengthen contacts between the Department for
Culture and UCEAC companies for providing services to the latter.
distribution and supply of the Diccionari Multiterm dAssegurances, created by
the Department for Culture and the UCEAC, would extend its current level of use.
7. On-line Language Resources
Directorate-General of Language Policy has prepared this list of on-line language
resources, which will be useful for those who work in the insurance sector. This is by
no means an exhaustive list of the many tools available on the Internet, however, it does
offer a good selection.
If you would
like to find out more, or are interested in a list of language resources adapted to the
needs of your company or organisation, please contact:
Directorate for Language Policy: tel. (+34) 93 567 10 65
or e-mail: firstname.lastname@example.org
for Language Standardisation: tel. (+34) 93 272 31 00 or e-mail:
Joan Solé i Camardons
General Directorate for Language Policy