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Sociolingüística catalana

CECOT Companies and their Language Uses, Attitudes and Services, by the Institut DEP, Anna Prunés and Joan Solé i Camardons


Table 1: Why do you think that your company seldom or never uses Catalan in these areas?



Seldom or

Spanish is the habitual language of clients and the market



Spanish is the habitual language of the company



Bilingualism (use of both languages)



International markets and clients



Lack of knowledge of Catalan



Routine/convenience of using Spanish



Services offered in Spanish



Logistical issues



Deals with civil service or bureaucratic state organizations



Freedom of language and lack of guidelines on language






Didn’t know/answer



Basis (never or seldom/sometimes use Catalan)



spontaneous multiple choice

Managers of CECOT companies believe that the use of Catalan in their companies does not cause internal complications and improves client relationships.

Firstly, 75.5% of businessmen and women strongly or somewhat disagreed that the use of Catalan in their companies leads to stock management complications. Secondly, seven out of ten CECOT companies rejected the notion that the use of Catalan entails increased production costs (71.8% strongly or somewhat disagreed) and causes logistic complications (70.8% strongly or somewhat disagreed). Thirdly, two out of three business managers rejected the notion that the use of Catalan increases the cost of product referencing (68.3% strongly or somewhat disagreed) and a similar proportion considered that the use of Catalan facilitates communication with clients (66.8% agreed strongly or to some extent) and increases client satisfaction (63.8 agreed strongly or to some extent).

Lastly, managers of CECOT companies are somewhat divided as to whether the use of Catalan in their company improves their brand image and offers commercial advantages. Although 52.8% of CECOT companies agreed strongly or to some extent with the idea that the use of Catalan improves brand image, 21.3% believed the opposite. Moreover, 45.1% considered that the use of Catalan offers commercial advantages for companies in themselves, whereas 24.8% rejected this notion.

4.3. Plans to increase the use of Catalan

Almost two in three companies have no intentions of increasing their use of Catalan in the immediate future. The main reasons for this rejection of a possible increase in Catalan are that Catalan is already the habitual language; therefore, its current level of use is adequate and an increase is not considered necessary. On the other hand, a number of managers affirmed that there would be no increase in the use of Catalan because it was not in the company’s interest; moreover, these companies were accustomed, both internally and externally, to the use of Spanish.

However, one in four companies aimed to increase the current level of Catalan use in the short-term, whereas 9.3% did not express their opinion. This intended increase in use is motivated by the desire of companies to defend and promote Catalan and to respond to the growing demands of society and markets for use of this language.

5. Evaluation of the Language Policy

5.1. Awareness and feasibility of agreements

A. CECOT Agreement
Only 6% of the managers whom we surveyed were aware of the agreements signed between the Consorci per a la Normalització Lingüística and CECOT, while 93.4% were oblivious to these. Of those aware of the agreements, optimism regarding their application was moderate, given the strong presence of the Spanish language and culture in both the general market and among their direct clients.

B. Trade-association agreements
Knowledge of the signatory companies of the agreement between the Centre per a la Normalització Lingüística and their trade association was 4.1. Once again, the general consensus is that the agreement is moderately feasible due to the importance of the Catalan language within the company and the interest that this agreement holds for both parties.

Industry had a greater knowledge than the services sector of the agreements signed with their trade association. However, both the construction and commerce sectors were unaware of such an agreement.


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