Indústria, comerç i continguts (taula resum)


Stimulation of demand	Creation of the cultural, infrastructure, economic and regulatory conditions that will increase demand for ICT products. Publication of public planning and procurement via Internet. Spread of marketing strategies to strengthen demand for ICT products. Fostering the development of new and innovative products and services.	Department of Industry, Trade and Tourism Public and private sector CSI LOCALRET Operators

Promotion of the Technology Industries of the Information Society in Catalonia	Promotion in Catalonia of venture capital and particularly "seed capital" promoted by private investment and business angels. - Institutional participation in IT Forums for European investors as co- organisers. Encouragement and support of entrepreneurs with respect to the means and place of access to capital. Promotion of the establishment of European consortiums in Catalonia. Specific tax treatment for the creation of ICT companies and for investments by companies in ICT. Establishment of an advanced research Network, of innovation and transfer of technology in ICT products: university-business sector. Reinforcement of the present instruments of industrial promotion and services (ESA, Infopyme, Barcelona Activa, etc.), including promotion of physical and virtual nurseries of ICT companies. Provision of advisory services and a policy of support for new ICT entrepreneurs. Award of prizes funds for the best business initiatives relating to Information Society technologies. Review of the land in planning terms: adjustment of land classification to the new reality of ICT business.	Department of Economy Financial sector Department of Industry, Trade and Tourism Private sector Television corporations CSI LOCALRET Local entities Multimedia sector Chambers of commerce

Promotion of the content creation business sector	Definition of tax incentives for ICT investments and for adapting R & D to the multimedia sector. Offer of business opportunities to new entrepreneurs. Creation of broadband multimedia service centres to act as catalysts of creation, supply and export of content and services in ICT. Co-ordination of the public and private sectors for the digitisation and creation of cultural, educational and tourism-related resources, and for the availability of these resources. Creation of stable links between the educational projects of the Administration and the companies in the content and ICT sector, with a view to the future "interactive school". Annual awards for the best initiatives in the export of content.	Department of Cultural Affairs Department of Industry, Trade and Tourism, Chambers of commerce Private publishing sector Various administrations CUR University CSI LOCALRET

Convergence of the audiovisual and multimedia sectors	Promotion of the local TV broadcasters and the production of local content. Definition and implementation of an emblematic project in the interactive audiovisual field.	Department of Cultural Affairs Catalan Radio and Television Corporation Local entities Cable operators CSI, LOCALRET Chambers of commerce

Promotion of e-commerce	Support in Catalonia for the creation of advanced learning centres in e- commerce. - Training, information and spread of e-commerce; promotion of tools, a protective framework for electronic payment transactions, sales and marketing techniques, virtual trading centres, etc. - Promotion of multilingual and multicultural Webs and on-line product and commercial services search engines, helping companies to gain a global presence. Promotion by the Administration of electronic interchange procedures. Co-ordination with the associations of different sectors to promote the introduction of WEB-EDI into business-to-business (B2B). Support of clusters of combined initiatives in order to elaborate complex projects: television + banks + content companies. Motivation of the restructuring of the logistics operators sector in a manner that is consistent with the requirements of e-commerce. Promotion of e-commerce for the content and tourism sector.	Business Associations Chambers of commerce Mixed commission for the establishment of the legal framework of the Information Society Business sector Financial sector Television broadcasters CSI LOCALRET Local entities

Adaptation measures for the business world	Prioritisation of public funds for continuous ICT training of professionals. Promotion of training in ITC in companies: Training for Catalan executives through agreements with business schools. Training for professionals from different sectors. Retraining of employees in ICT. Grants for SMEs for training personnel in ICT. Sensitisation of the business sector to the new business model: e-commerce, teleworking, customer service, new management, etc. Circulation of excellent public and private management experiences. Creation of a forum to spread information concerning public and private experiences (best practices), with feedback to companies in the sector. Spread of information and implantation of e-mail and WEB-EDI into Catalan companies and publicisation of model pilot projects. Agreements with business organisations to promote and co-ordinate projects. Provision of tax incentives for ICT investments.	Chambers of commerce FORCEM CIDEM Department of Labour Employers’ associations (Foment del Treball, PIMEC-SEFES, etc.) and unions