Multilingualism in company webs
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Home: Are you a webmaster? What do you want to translate? Models of development of a multilingual web site
What do you want to translate?
Models of development of a multilingual web site
Model with personalised content
Model with unified content
Hybrid model
Hybrid model
The hybrid model maintains the design of the original web site but changes the contents according to the target public. In this model the web managers prepare the same template for all the languages (same colours, type of letter, sections, etc.) and only change the texts and the links. Sometimes they only adapt very particular questions in the text, such as amounts, names of contact people, or even the original links.


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An example of a hybrid model is the Ryanair web site.
Ryanair
   
 
Content
1. Introduction
2. What do you want to translate?
3. How is the web site designed to make production in various languages easier?
3.1. Technical aspects
3.2. Textual content
3.3. Graphic content
4. The localization phase
4.1. Preparation
4.2. Realisation
5. After localization: the checking phase
5.1. Functional
5.2. Visual
6. Style guide
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